Hugo Boss shares are reaching an interesting resistance zone. The current technical chart pattern suggests that a breach of this level could lead to new upside potential.
Strengths
● The company returns high margins, thereby supporting business profitability.
● The company is in a robust financial situation considering its net cash and margin position.
● There is high visibility into the group's activities for the coming years. Outlooks on future revenues from analysts covering the equity remain similar. Such hardly dispersed estimates support highly predictable sales for the current and upcoming fiscal years.
● The company is one of the best yield companies with high dividend expectations.
Weaknesses
● The share is close to its long-term resistance in weekly data. Therefore, the potential should be limited. However, a further bullish movement when crossing this resistance will be a positive signal.
● The stock is close to a major daily resistance at EUR 77.55, which should be gotten rid of so as to gain new appreciation potential.
● According to forecast, a sluggish sales growth is expected for the next fiscal years.
● The company's earnings releases usually do not meet expectations.
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Hugo Boss AG is a Germany-based developer and marketer of men's and women's clothing and accessories for the international fashion market. Its product portfolio comprises apparel, eveningwear and sportswear, as well as shoes and leather accessories, licensed fragrances, eyewear, watches, childrenâs fashion, home textiles and writing instruments. The Company's brand portfolio comprises BOSS, BOSS Orange, Camel, Green, Black, Blue and HUGO and others: BOSS comprises business wear, leisurewear and evening apparel, as well as watches, eyewear and fragrances; BOSS Orange and BOSS Camel focuses on womenswear; BOSS Green comprises sportswear and BOSS Black focuses on modern tailoring, BOSS Blue focuses on denimwear, HUGO provides apparel for both business and leisure, as well as shoes, accessories and licensed fragrances.