Continental: official sponsor of the Giro d'Italia
The Tour de France and the Giro d'Italia are, along with the Vuelta a España (Tour of Spain), among the most important and traditional cycling road races in the world", says Giorgio Cattaneo, Head of Public Relations and Communications at Continental Italia.
'As one of the main sponsors and suppliers of support vehicles equipped with our AllSeasonContact 2 tire, we will generate a high level of media attention for the Continental brand worldwide for several weeks in an emotionally-charged sporting arena.'
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