ZoomInfo announced a strategic partnership with Google Cloud that will allow customers to easily integrate ZoomInfo's leading business-to-business data into Google BigQuery. Through this partnership, customers can expect to see ZoomInfo and Google Cloud converging through product innovations and integrations, beginning with seamless access to ZoomInfo data and intelligence directly within Google BigQuery, which will provide organizations with unparalleled access to ZoomInfo's modern data capabilities. For example, customer and prospect data comes from a variety of sources, is siloed in various systems, and is often incorrect, incomplete, or outdated.

Organizations need modern data capabilities to keep up with ever-changing data needs and maintain a unified picture of their customer. By importing ZoomInfo data directly into Google Cloud, data and operations teams will be able to use data in their workflows quickly and easily, saving their sales and marketing teams time, money, and resources.