Toyota announces that it will have registered 126340 vehicles on the French market in 2023 for its two brands Toyota and Lexus, representing a PC (passenger car) market share of 6.4%.

In a French market up 15%, PC and LCV (commercial vehicle) registrations for the Toyota brand will increase by 10% over 2023 to reach 120665 units.

In the passenger car segment, Toyota is the 4th largest brand in France (and 1st foreign brand), buoyed by the success of its Yaris, which accounts for more than half (51%) of all Toyota registrations in France.

In addition, Toyota's "made in France" SUV, the Yaris Cross, became the brand's best-selling model in France, reinforcing its position as leader of the "made in France automobile" brand.

Finally, in the light commercial vehicle segment, Toyota has a historic market share of 3.4%, an increase of 0.7 points vs. 2022.


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