NEW YORK has opened the nomination period for its fifth annual , which honor the best products, featuresservices across dozens of categories, ranging from technology to hobbies to parentingmore.

Beginning today through February 15, readers can nominate their favorite can't-live-without-it product or service, such as the best budget airline, mascara or e-mail service. Finalists, as selected by About.com category experts, will then advance to the final round of voting, which will take place from February 22 to March 21, 2012. The winners in each category will be announced on March 30, 2012.

"About.com's Readers' Choice Awards give users a chance to voice their opinions about the best products across some of our most popular categories," said Margot Weiss, managing editor, About.com. "Each year we are impressed by readers' enthusiasminvolvement with the awards program, which directly speaks to their engagement with their favorite topics on About.com. We look forward to sharing on March 30 which productsservices resonated most with About readers in the past year."

program, submit nominations or access important dates throughout the awards nominationvoting process, visit .

evolved from About.com's popular IM (Instant Messaging) Readers' Choice Awards, which began in 2008.

About The About Group

The About Group, . is a valuable resource for content that helps users solve the largesmall needs of everyday life. analyzes expertuser-generated consumer product reviewsrecommends the best products to purchase based on the findings. is an online resource that helps users solve the everyday challenges of losing weightliving a healthy lifestyle.

The New York Times Company$2.4 billion, includes The New York Times, the International Herald Tribune, , , , , related properties. The Company's core purpose is to enhance society by creating, collectingdistributing high-quality news, informationentertainment.

Source: The New York Times Company

The New York Times Company
Kristin Mason, 212-204-1984
kmason@about.com

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