Texas Instruments Inc. has revealed its latest vision for the future of in-car/vehicle infotainment with groundbreaking augmented reality (AR) head-up displays (HUD), digital dashboards, and center console systems enabled by TI DLP technology. These next-generation systems from TI mark TI DLP's first official entry into the automotive industry, and represent a notable shift forward with regards to higher resolution and brightness, expanded field of view, tactile feedback, distraction-reduced functionality, and interior design flexibility that breaks the design barriers of existing technology. Together with a number of automotive suppliers and manufacturers, TI will be demoing some of the new-era systems across the show floor during CES 2013 to offer a glimpse of what drivers and passengers can possibly experience in their cars in as little as a few years.

Further supporting TI DLP's expansion into the automotive space, Strategy Analytics noted in its automotive electronics report that through 2018, High growth application areas (with unit CAAGRs in excess of 50%) include: Pure electric vehicles, head-up displays, drowsiness detection, front LED lighting, stop/start, lane departure warning, and blind spot monitoring.