Southwest Airlines is still well oriented and is going to new highs.

The fundamental qualities of the group are clearly attractive as evidenced by the upward revisions of earnings per share and revenue estimations. The profitability of the company's business remains good. The high levels of valuation show the interest of investors for this security.

Technically, the stock is moving in an upward trend for many weeks. This movement reflects a buyer enthusiasm confirmed also by the well orientation of the moving averages. The security recently crossed a resistance level and should test new highs in the coming sessions.

Therefore, investors could take a long position in Southwest Airlines at the current price with a target at USD 30, corresponding to the upper trend line. Nonetheless, a stop loss should be placed under the entry points to protect from a downward movement.