His Majesty was welcomed by the site's Managing Director, Rob Wilson, as well as key representatives from Sony including President and CEO of Sony Corporation, Kimio Maki; Senior Executive Vice President of Sony Group Corporation, Kazushi Ambe; President of Sony Europe B.V., Masashi Takiguchi and Aki Matsuzawa, CFO of Sony Europe B.V.

As the longest-standing Japanese manufacturer in Wales, the visit marked five decades of Sony in Wales, after The King, as the Prince of Wales, played an instrumental role in encouraging the global company to invest in Wales in the early 1970s, going on to officially open the company's first site in Bridgend in 1974.

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