Cordial announced that it has partnered with Snowflake to list its data offering on Snowflake Marketplace. The new offering will allow joint customers to unify their data and unlock its potential by making it available across their entire business ecosystem. Modern marketing requires agility, speed, and real-time data.

Cordial and Snowflake are working together to give joint customers seamless access to rich customer data, enabling them to analyze engagement trends, monitor consumer behaviors, gauge performance, and unlock new insights about metrics driving their business forward. Additionally, data access can be extended bi-directionally, allowing customers to easily query and leverage data from Snowflake in the Cordial platform for improved message personalization and campaign outcomes. Cordial's robust data architecture collects and uses dynamic data sets, including contact attributes, cart items, product catalogs, purchase activity, and digital behaviors.

Joint customers can now leverage Snowflake's data engineering, storage, sharing, and governance, to have unparalleled access and security to this powerful data across their entire team with turn-key setup and maintenance. Additional benefits that differentiate the Cordial and Snowflake integration include: Immediate access to rich customer data refreshed multiple times per day. Increased flexibility by offering standard or custom secure views of shared data based on specific needs.

Improved access to retroactive customer data when a secure share is provisioned.