Muscle Maker, Inc. Moves into Direct-To-Consumer Prepared Meal Plan Market
January 21, 2021 at 08:00 am EST
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Muscle Maker, Inc. announced the launch of www.MuscleMakerPrep.com. Starting January 21, 2021, customers can order ready-made “healthier for you” prepared meals shipped directly to their doorstep. The first location to launch this program is located in the Chelsea neighborhood of NYC allowing customers within 250 miles to order their ready-made meals. Additional sites are planned to come on-line throughout First Quarter and Second Quarter increasing the company’s reach to consumers. Muscle Maker’s strategy continues to focus on non-traditional locations and ways to reach consumers. The company believes the restaurant industry has changed. Being able to reach consumers through multiple touch points is critical to its strategy. Expanding in ready-made, prepared meal plans shipped directly to consumers doorsteps is a new way to get the company’s healthier products into the hands of consumers through contactless delivery and convenience. This new business line expands the company’s reach to consumers and includes brick-and-mortar locations, non-traditional locations such as military bases and universities, home delivery through ghost kitchens and now meal plans shipped via UPS direct to consumers. This model can work out of all existing locations, including ghost kitchens and will be offered to sell through franchise locations.
Sadot Group Inc. is engaged in the global food supply chain sector. The Company connects producers and consumers across the globe, sourcing agri-commodity products from producing geographies, such as the Americas, Africa and the Black Sea and delivering to markets in Southeast Asia, China and the Middle East/North Africa region. Its segments include the restaurant division and Sadot agri-foods. It operates within three verticals of the global food supply chain, including global agri-commodity origination and trading operations for food/feed products such as soybean meal, wheat and corn; farm operations producing grains and tree crops in Southern Africa; and food service operations with more than 45 restaurants across the United States and Kuwait. Its farmed products include Bulk Grain and Staples. Its processed products consist of confectionary, feed, and oils. Its services include shipping and carbon monitoring. The Company operates in Miami, Dubai, Singapore, Kyiv, and Zambia.