Float Left Interactive Partners with 24i to Deliver Leading OTT Solutions for Roku
January 13, 2021 at 08:30 am EST
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Float Left Interactive (Float Left) and 24i will partner to leverage the power of Float Left OTT technology to offer advanced applications on Roku. Float Left has over a decade of experience in the OTT space, having served as Roku's first development partner and as a Roku Preferred Developer. Over the years, Float Left’s native codebase has evolved immensely with the growing industry. What started out as a simple OTT solution in 2009 has progressed into a sophisticated and flexible framework that is used for world-renowned brands. At present, Float Left's Roku framework supports high-end "Netflix-level" features such as favoriting, watch-lists, cross-platform resume, and an intuitive interface designed to keep users engaged and simplify content discovery. In addition, the flexibility of the framework allows for seamless integration with third parties for subscription management, advertising, video platforms, and analytics, giving VOD providers a customized solution tailored to their business model. With this new partnership, 24i and Float Left are paving the way for revolutionary OTT technology by delivering innovative Roku solutions that will continue to adapt and expand year after year. 24i has developed successful applications for Roku devices for several years, and integrating Float Left's Roku framework into their Smart Apps product will bring their products enhanced efficiency and scale. The integration will enable 24i's product team to focus on the added value they can bring to streaming services by simplifying the development of a single user experience across multiple platforms, particularly through the use of 24i's intuitive Backstage interface for content and application management. Together, Smart Apps and Backstage provide a turn-key video application development platform to allow content owners and broadcasters to provide consumers with an intuitive and engaging user interface for enjoying live and on demand video content. This platform facilitates a consistent user experience across all devices, as well as the flexibility to easily expand and customize functionality.
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enable content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Companyâs segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment includes licensing arrangements with service operators and TV brands in addition to sales of streaming players, audio products, smart home products and services. Roku TV models are available in the United States and in select countries through licensing arrangements with TV OEM brands.