Purple Innovation, Inc. announced the appointment of Jeff Hutchings as its first ever Chief Innovation Officer at its Lehi, UT headquarters, effective May 1, 2022. Hutchings will oversee strategy and operations of the company's product solutions, playing a leading role in supporting Purple's future growth plans and innovation acceleration. Hutchings will report directly to Rob DeMartini, who was officially appointed Chief Executive Officer in March 2022.

Purple continues to grow its executive team of creative, solutions-driven strategists to help create positive change within the industry and will lean on Hutchings' guidance to push the company's innovation solutions forward.