Purple Innovation, Inc. announced the appointment of Keira Krausz as its Chief Marketing Officer, effective November 1, 2022. Krausz replaces Patrice Varni, who stepped down to pursue other interests. Krausz will report to DeMartini and oversee all aspects of the company's marketing efforts, playing a key role in supporting Purple's future growth plans.

Krausz is a proven Direct-to-Consumer marketer with significant brand management experience. Most recently, Krausz served as Chief Marketing Officer of HealthPlanOne, a digital health distribution platform. Prior to that, Krausz was Chief Marketing Officer for the then NASDAQ-traded Nutrisystem, Inc., where her responsibilities included retail, omni-channel DTC marketing, creative, site and app development, sales and customer care.

During her tenure, revenues nearly doubled, and EBITDA increased by four-fold.