On February 13, 2023, Coliseum Capital Management LLC announced that it has submitted a notice to Purple Innovation Inc, stated that it intended to nominate Seth Hoby Darling, Adam Gray, R Carter Pate, Erika Serow, and Robert DeVincenzi, to the Company board. In addition, Coliseum Capital stated that it is no longer pursuing its September 2022 proposal to acquire the remaining shares not owned by Coliseum Capital. Further, Coliseum Capital recommended the shareholders of the Company to vote for its board nominees at the 2023 annual meeting of shareholders.