Procter & Gamble : Febreze Introduces the World to the Only Man Whose #BleepDontStink (Literally)

CINCINNATI--(BUSINESS WIRE)--In celebration of Super Bowl LII, Febreze has released a new campaign that introduces the world to the only man whose #BleepDontStink (literally). The advertising creative, which sees Febreze returning to the Super Bowl for a second year in a row, shines a humorous light on Dave, an ordinary man with one extraordinary characteristic and highlights a cast of characters who have been awed by this fecal anomaly throughout his lifetime.

The campaign, developed by Grey New York and directed by 'King of the Super Bowl,' Oscar-nominated director Bryan Buckley, reminds people that Dave and his odorless bleep won't be in attendance at their Super Bowl parties - but everyone else will - and encourages viewers to prepare their bathrooms for the food, festivities and resulting smells by purchasing Febreze. Those watching the Big Game can view the 30-second spot live during the second quarter of the Super Bowl on February 4. Consumers can also watch the in-game spot, as well as a 60-second version of the piece that chronicles interviews from Dave's family and friends, on Febreze's YouTube page.

'We're so excited to introduce the world to the only man whose bleep don't stink - literally not figuratively,' said Martin Hettich, Vice President of P&G Home Care North America. 'While Dave truly is the ultimate Super Bowl guest, the reality is that he's not coming to any of our parties. So as Game Day hosts begin preparing their homes for their festivities, we encourage them to not forget about their bathrooms - and put some Febreze on the backs of their toilets - because the man whose bleep don't stink isn't coming to their party, but everyone else is.'

Febreze hosted a pre-Super Bowl soiree of their very own at The Ainsworth in the Chelsea neighborhood of New York City on Thursday, January 25. Celebrity partners Nick Cannon and Bethenny Frankel were on hand to introduce the ad, and the only man whose #BleepDontStink, to event attendees and partake in pre-game food and fun.

'Everyone knows that one of the best parts of the Super Bowl are the parties,' said Nick Cannon. 'I'm hosting one for my friends and family this year, and my prep list contains all the things I'll need for my world-famous chili recipe, nachos and Febreze - because when your pals head to the bathroom during the game, trust me, you're going to need some Febreze.'

Consumers can join in on conversations using hashtag #BleepDontStink and by following Febreze on Facebook, Instagram and Twitter. Folks can pick up Febreze SMALL SPACES and Febreze AIR before their Super Bowl parties at major retailers everywhere. For more information on the Febreze family of products, please visit Febreze.com.

To view Febreze's :30 Super Bowl advertisement, please visit: https://www.youtube.com/watch?v=OxzU40dJxFM.

To find out more about the man whose #BleepDontStink and those that have been impacted by his differentiating trait, please visit: https://www.youtube.com/watch?v=9NliY5tPp2k.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G's portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and the air we breathe can give us 'fresh starts.'

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.