Let’s face it: sometimes the things you love the most can be super stinky. And while other air fresheners mask odors, new Febreze straight up cleans away stink with OdorClear™ technology — the brand’s toughest, most effective formula to-date. If you aren’t cleaning the air and the things you love of odors, you’re breathing it all in….all 500 TRILLION odor molecules that may be in your home before you are even able to smell them.

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Actress Kathryn Hahn helps launch new Febreze with OdorClear technology by introducing the

Actress Kathryn Hahn helps launch new Febreze with OdorClear technology by introducing the "Odor Odes" campaign - a witty tribute to the things you love the most, even though they stink - Thursday, Jan. 26, 2017, in New York. Consumers can join in the fun by submitting their own #OdorOdes at www.OdorOdes.com. (Photo by Diane Bondareff/Invision for Febreze/AP Images)

Febreze’s new OdorClear™ technology acts like a stink vacuum: it seeks out odors and cleans ’em away. Say “buh-bye” to stinky molecules that linger like last night’s savory Brussels sprouts or this morning’s bacon, the post-thunderstorm parfum from your dog, “Gordo,” or the fast food funk your kids left behind in your beloved minivan.

OdorClear™ technology is a proprietary formula from Febreze made up of hardworking (you could say, superhero-like) odor-eliminating ingredients called odor trappers, odor converters, odor neutralizers and odor magnets. Like any great superhero team, each odor-eliminating compound has a special skill. But, together, they’re a force of freshness that can’t be stopped. These stink-ending complexes also come from everyday ingredients like cyclodextrin (a starch molecule made from corn) and citric acid (found in lemons and other citrus fruits).

To start the year fresh and introduce the new product line, Febreze is launching multiple TV spots in its new national advertising campaign, called “Odor Odes”—witty tributes to the things we love, even though they stink. Actress Kathryn Hahn (“Bad Moms,” “Transparent”) lends her voice to the campaign.

“I’m very excited to be the voice of Febreze’s new “Odor Odes” campaign,” says Hahn. “I love that we can humorously riff on all of the things we love the most that stink. That is real life, people.”

Consumers can join the cathartic stinky fun by submitting their own #OdorOdes by heading to www.OdorOdes.com. The site also includes fun facts about the brand’s toughest, most effective formula to-date, New Febreze with OdorClear™ technology, which is available in Air, Fabric, Car, Plug and smallSpaces offerings.

Febreze, an Official Sponsor of the NFL, will also unveil its first-ever Super Bowl ad on Sunday, February 5th. The spot, part of the larger “Odor Odes” campaign, will air during the second quarter of Super Bowl LI. It provides a humorous look at the much-anticipated and treasured Halftime Bathroom Break (imagine the game without it!). The Halftime Bathroom Break is the phenomenon that occurs as millions of football- and ad-loving fans rush to the bathroom in time between the 2nd and 3rd quarters.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air. Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.