Baltimore Gas & Electric has launched a digital experience pilot for thousands of Baltimore residents who pay on and off peak rates for electricity. BGE is using Oracle Utilities Opower Behavioral Load Shaping Cloud Service to engage customers with a proactive, personalized experience designed to help them save on their utility bills. The new service encourages customers to shift their biggest everyday energy loads, such as running energy-intensive appliances and electric vehicle charging, to off peak times. With these tips, BGE customers can save money while helping reduce daily peak energy demand and supporting a cleaner, healthier grid. Peak pricing programs have not traditionally provided the ongoing, personalized outreach customers need to help them shift their energy use and benefit from lower off-peak rates. Years of public evaluation data show programs that offered some outreach only left customers wanting more. With machine learning, user experience design, and customer engagement automation, Opower is reshaping this equation.