Olivia Kim Launches Korean-Themed Pop-In Series with Gentle Monster
January 06, 2017 at 09:00 am EST
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Nordstrom is unveiling a three-part shop in its series of pop-up shops, aptly titled KPOP-IN@Nordstrom, featuring the and vibrant cultures of Korean fashion and beauty. Conceptual eyewear line Gentle Monster launches the series on January 6, followed in February by a shop featuring the obsessively fun world of K-Beauty. Gentle Monster will offer a selection of 40 styles of men's and women's frames reflecting the brand's unique design sensibility with angular and rounded styles fit for high fashion magazines and casual everyday wear. Included in the selection will be six styles exclusively available at Pop-In@Nordstrom. Each Pop-In location was created with a unique look and design, yet with a common thread mixing a variety of fabrics and textures as the structure, like a thick knitted wall or chiffon drapes to suggest an atmosphere of tranquility. Fabric walls are accented with mirrors and objects to create a unique experience for the visitor, following the brand's ethos of using space and design as tools to lead visual conversations with its loyal fan-base. For the launch, Pop-In partnered with the Gentle Monster team to produce unique virtual reality and 360 video content that allows customers to explore the experience in Gentle Monster stores in Shanghai, Nonhyeon-dong and Bukchon stores in Seoul, South Korea, as well as the Downtown Seattle Nordstrom Pop-In shop.
Nordstrom, Inc. is a fashion retailer that offers private-label merchandise for women, men, young adults, and children, with a focus on apparel, shoes, beauty, accessories and home goods. The Companyâs Retail segment aggregates two operating segments: Nordstrom and Nordstrom Rack. The Nordstrom segment consists of Nordstrom.com, Nordstrom United States stores and Nordstrom Local. The Nordstrom Rack segment consists of NordstromRack.com, Nordstrom Rack United States stores and last chance clearance stores. Nordstrom Rack purchases merchandise from many of the same vendors carried at Nordstrom and also serves as an outlet for clearance merchandise from the Nordstrom banner. In addition, its existing fleet of Nordstrom and Nordstrom Rack stores enables pickup and returns of online orders and facilitates a broader assortment to its digital customers. The Company also has arrangements with agents and contract manufacturers to produce its private-brand merchandise.