OREO is kicking off the year with some out-of-this-world news. The brand introduced a new limited-edition cookie, The Most OREO OREO, unveils the OREOVERSE - an interactive, digital world where OREO fans can play and explore — and invites none other than Martha Stewart to navigate the virtual world. The brand's most playful cookie to date, the Most OREO OREO, features two chocolate-flavored basecakes playfully packed with 'Most Stuf' levels of creme, and for the first time ever, the creme has real OREO grind mixed in.

A cookie quite literally stuffed with itself is so meta, it twisted open a space in the metaverse for OREO lovers—the OREOVERSE. The OREOVERSE, the brand's metaverse experience, invites fans to play multiple levels of cookie-themed games and get the chance to win deliciously unexpected prizes, including a $50,000 grand prize. The games range from "Stack Stuf" where fans will build the Most OREO OREO cookie, to "Rocket Stuf" where fans will inflate the Most OREO OREO cookie and aim for the stars.

For the final surprising twist, the OREO brand will embark on this adventure with longtime brand fan and homemaking icon, Martha Stewart. As a pioneer in her field, who is admittedly a metaverse novice, she will explore a new horizon and navigate the OREO-inspired virtual reality world. Next week on the OREO brand's social channels, Stewart and her gardener and good friend, Ryan McCallister, will stream an inside look at their OREOVERSE experience, one that is bound to be stuffed with witty banter, playful blunders, and friendly competition.