Lucid Group announced the official opening of its newest Studio location at Fashion Island in Newport Beach, CA. The company recently opened service centers in key markets including Costa Mesa, CA; Chicago, IL; and Houston, TX. This location, the 21st in a growing network of Lucid Studios and service centers, further expands Lucid's presence in Southern California and throughout the country.

Studio Experience: Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer's preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company's unique design aesthetic. Visitors who explore a Lucid Studio will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California.

In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid's Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color. Lucid Studios: The Lucid Studio design has translated the company's post-luxury design aesthetic into a welcoming physical environment where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs.

This includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 with potential federal tax credit), through the Lucid Air Touring, which starts at $95,000 ($87,500 with potential federal tax credit), and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with potential federal tax credit).