The National Football League announced that Lowe's Companies, Inc. is now the Official Home Improvement Retail Sponsor of the NFL. The exclusive, multi-year sponsorship grants Lowe's the ability to market and activate on a national and local level throughout the year, including at key events such as the Super Bowl, NFL Draft, NFL Combine, NFL Kickoff and in support of the NFL's Salute to Service. The partnership will provide more opportunities to reach, engage and celebrate with Lowe's associates and customers. As part of the sponsorship, Lowe's will be able to provide unique NFL experiences for customers and associates both during the regular season and off-season, and will become the presenting sponsor of Super Bowl Experience beginning at Super Bowl LIV in 2020 in Miami.