JPMorgan Chase announced that Kristin Lemkau will become Chief Marketing Officer for JPMorgan Chase. She will continue to report to Gordon Smith, CEO of Consumer & Community Banking. She will continue with her current responsibilities as Chief Communications Officer for Chase.

In this role, Ms. Lemkau will oversee brand strategy and advertising, sponsorships, market research and event marketing across the firm. She will work closely with each of the businesses on their product strategies and marketing approaches, and work to build its core brands and its overall relationship with customers.