Jacobs has developed Travel Service Optimization to transform the home-to-school travel experience for Special Educational Needs and Disabilities (SEND) children and young people helping to advance social inclusion, while also supporting broader environmental and economic benefits. Travel Service Optimization combines Jacobs' transport planning capability with a new proprietary software system to shape and support travel strategy and planning on a continual basis. Travel Service Optimization differs from traditional transport planning solutions by digitally clustering travel groups for more appropriate ride sharing within those groups, rather than focusing on vehicles. It is a socially inclusive service that better considers the needs of each child or young person with special educational needs. It helps heads of travel who want to improve the individual's travel experience, while using their limited budgets in smarter ways by increasing travel efficiency and effectiveness of procurement and potentially reducing transportation carbon emissions in some cases.