Experienced Practitioners Rate Influencer & Content Marketing Superior to Traditional Forms of Advertising
November 19, 2019 at 07:00 am EST
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IZEA Worldwide, Inc. announced the results of the first “Influential Insights” examination of marketer sentiment and outlook for influencer marketing. Managed by Jana O’Brien at The Right Brain Consumer Consulting, the study collected feedback from U.S. marketers via KANTAR’s national B2B survey panel. The sample spanned titles from associate to C-Level executives at brands and agencies alike based on individuals who had direct experience with Influencer and/or Content Marketing. Key Influencer Marketing Statistics Include: 51% of marketers believe that their companies are spending too little on Influencer Marketing; 2 in 3 marketers would give up some of their traditional media budgets (TV, radio, magazines, newspapers) to spend more on Influencer and/or Content Marketing; 43% of marketers believe that upper management does not understand what Influencer Marketing is or how it works; 42% of marketers believe that content prepared by influencers is superior to content produced by traditional advertising agencies. More Effective Than Television or Banner Ads: Influencer and Content Marketing are viewed by experienced practitioners as the most effective approach compared to more established and/or traditional forms of marketing: 82% of marketers believe influencer marketing is more effective than newspaper advertising, with 57% stating that print is a dying medium. More Effective Than Television or Banner Ads; 62% of marketers believe that influencer marketing is more effective than online banner ads; 52% of marketers believe that influencer marketing is more effective than traditional television advertising. Of the marketers surveyed, 44% believe that influencer marketing is taking business away from traditional advertising agencies and 57% believe that Influencer Marketing content offers a better value than content produced by those same agencies.
IZEA Worldwide, Inc. is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of social influencers and content creators. The Company partners with marketers to facilitate influencer marketing campaigns. It assists brands in generating more custom generated content (CGC) through dedicated programs aimed at boosting online visibility and driving sales. It collaborates with marketers to supplement or replace their content development initiatives on their Website, social media, and other channels. Its primary software platforms include IZEA Flex and IZEA.com. Each of these platforms is designed to facilitate specific aspects of collaborations between creators and brands. IZEA Flex is its flagship platform for enterprise influencer marketing. IZEA.com provides creators with tools to present their work to marketers (Listings). Zuberance by IZEA is an advocate marketing solutions provider.