Interactive Strength Inc. d/b/a FORME has launched its European expansion strategy by focusing on strategic partnership with SIGNA Sports United. SSU has more than 80 online sites and partners with 500 shops serving over 6 million customers worldwide. FORME's focus on helping people “live better for longer” directly supports consumers who are passionate about their active lives.

FORME's smart home gyms and virtual personal training services can enhance and extend those consumer's participation in bike, tennis, outdoor and team sports. FORME already installs their smart home gyms in luxury hotels internationally and is now planning to expand sales and distribution of equipment and virtual personal training services for consumers in Europe.