Imagination Park Entertainment Inc. announced that it has been contracted by the Indoor Football League's Arizona Rattlers to provide an augmented reality (AR) experience to new and existing fans via the Company's XenoHolographicTM product suite. The Arizona Rattlers are the second IFL team to license Imagination Park's XenoHolographic solution, after the Tucson Sugar Skulls. The Rattlers (or any team or brand) can develop interactive AR content to measure and understand how fans engage with their sponsors and team through their mobile devices. Then use this information to further develop or refine campaigns, redeploying through their preferred channels including: games, scavenger hunts, sweepstakes and bringing any real existing object to life.