Hyliion Holdings Corp. announced Matthew Loos as senior vice president of marketing, effective immediately. Loos brings over 20 years of marketing and sales leadership experience to Hyliion and will oversee the company’s strategic marketing initiatives to help drive profitable growth and accelerate its commercialization goals. Loos comes to Hyliion with two decades of experience in strategic marketing development and implementation with Fortune Global 500 companies across B2B and B2C industries. Most recently, Loos was the vice president of marketing and sales effectiveness at Terminix, where he effectively built the marketing team to include 45 teammates across integrated specialties. In this role, he developed new product and service lines that resulted in record new unit sales across existing and new customers and successfully initiated a dynamic reposition of the brand and its digital platforms based on best-in-class market segmentation and data-driven insights.