Harte Hanks announced Wipro LLC (a wholly owned subsidiary of Wipro Limited) would make a $9.9 million-dollar investment in the company and the companies announced a joint go-to-market strategy to bring combined marketing and marketing technology services to large global brands. To be effective, marketers need to deeply understand their customers, which requires investments in marketing tools and technology. By bundling marketing and technology solutions, Harte Hanks and Wipro will offer integrated solutions, which address marketing needs in a holistic manner.

As part of the transaction, Wipro will receive preferred stock convertible into 16% of the company's outstanding Common Stock on a pre-closing basis, priced at $0.991 per share of Common Stock (based on a ten-day average closing price of the underlying Common Stock). Along with customary protective provisions and a 5% dividend (payable upon liquidation events), Wipro will be able to designate an observer or director to Harte Hanks' board of directors. The transaction is expected to close in approximately one week.