The new loyalty program offers enhanced convenience and exclusive benefits, according to a press release.
The program offers FLX Cash, in which customers can use points toward a discount on purchases. Benefits also include priority access to sneaker launches, as well as exclusive sales and member-only events. There is also free returns, upgraded birthday gifts and complimentary shipping with no minimum purchases
Members can redeem points (100 points per
Registration for the FLX Rewards loyalty program is open nationwide across the
"Our enhanced FLX Rewards program represents a significant step in providing a seamless shopping experience for sneaker enthusiasts. Aligned with our Lace Up Plan, we believe this initiative strengthens our customer relationships and cements
Following the loyalty program rollout,
- Real time launch updates: Introducing a "Heat Monitor" to track and preview hype surrounding new product launches.
- Improved functionality: Upgraded search and filtering capabilities and streamlined sign-in with biometric authentication.
- Seamless integration with FLX: Members can seamlessly view and manage their FLX Rewards ID, tier status, points balance and redeem rewards through a simplified dashboard.
In early 2025,
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