Foot Locker, Inc. Partners with Puma and Diadora for Autism Acceptance Month
April 27, 2021 at 09:00 am EDT
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Foot Locker, Inc. is taking a big step forward for the autism community through its latest release of adaptive footwear alongside sports company Puma and Italian sportswear brand Diadora. In support of the autism community, Foot Locker, Inc. has joined forces with Puma and Diadora to bring two unique sneakers to the market to help raise awareness for autism. The two collaborations are created in tandem with designer Sarath Ton for Diadora and actor Ron Funches for Puma. Diadora's iconic N9002 sneaker receives an upgrade with a custom version designed by artist Sarath Ton – whose brother-in-law Joshua is an autistic adult. The sneaker features shock absorption and comes in a classic black and white motif highlighted with an infusion of multiple colors. The sneaker priced at $175 will be available starting April 27, on footlocker.com, footaction.com and champssports.com. Foot Locker, Inc. and Diadora will donate $10,000 from the proceeds of this collection to Autism Speaks.
Foot Locker, Inc. is a retailer of shoes and apparel. The Company operates through three segments: North America, Europe, Middle East, and Africa (EMEA), and Asia Pacific. The Company's portfolio of brands includes Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. It uses its omni-channel capabilities to bridge the digital world and physical stores, including order-in-store, buy online and pickup-in-store, and buy online and ship-from-store, as well as e-commerce. It operates websites and mobile apps aligned with the brand names of its store banners. The Company operates approximately 2,523 stores in 26 countries across North America, Europe, Australia, New Zealand, and Asia, and a franchised store presence in the Middle East and Asia. The Kids Foot Locker offers athletic footwear, apparel, and accessories for children. Champs Sports is a primarily mall-based specialty athletic footwear and apparel retailer. atmos is a digitally led, brand featuring sneakers and apparel.