- Deutsche Telekom is the first multi-national carrier to partner with Groupon to distribute its products and services via a large number of smartphones.
- Strategic partnership with Groupon enhances Deutsche Telekom's presence in the fast growing online and mobile local commerce business.
- Groupon expands its category-leading mobile services across Telekom's footprint offering Telekom customers easy access to Groupon services.
Deutsche Telekom and Groupon today announced that they have
formed a strategic partnership to deliver Groupon's
hallmark local commerce deals in multiple European
countries within the Deutsche Telekom network. The
partnership marks the first time Groupon will partner with
a multi-national service provider to distribute its
products and services across a wide international network.
It is also significantly enhances Deutsche Telekom's
position as a leading provider of the latest applications
for its customers.
Using a wide range of marketing and sales tools, varying
from promotion activities to deeply integrating Groupon
services in selected fixed and mobile services, Deutsche
Telekom will offer Groupon services directly to its
customers. Scheduled to be available in the first half of
2012 Deutsche Telekom mobile customers will enjoy Groupon's
mobile services on their devices without the need for a
separate download providing easy access to the best local
deals in their area.
"Groupon is one of the global leaders in the online
and mobile commerce business," says Heikki Makijarvi,
Senior Vice President Business Development at Deutsche
Telekom. "Our partnership with Groupon allows us to
strengthen our stake in this rapidly expanding and exciting
new market segment, while diversifying our portfolio and
accelerating our time to market for innovative products and
services at the same time."
"Deutsche Telekom operates one of the largest and most
advanced fixed and wireless networks in Europe," says
Dr. Daniel P.Glasner, CEO Groupon Central Europe. "Our
goal is to work with innovative partners like DT to deliver
the best local and national deals in an easily accessible
way."
Deutsche Telekom is one of the world's leading integrated
telecommunications companies with more than 128 million
mobile customers, 35 million fixed-network lines and
approximately 17 millionbroadband lines (as of
September 30, 2011). The Group provides products and
services for the fixed network, mobile communications, the
Internet and IPTV for consumers, and ICT solutions for
business customers and corporate customers. Deutsche
Telekom is present in over 50 countriesand has
around 238,000 employees worldwide. The Group generated
revenues of EUR 62.4 billion in the 2010 financial year -
more than half of it outside Germany (as of December 31,
2010).
About Groupon
Groupon, launched in November 2008 in Chicago, features a
daily deal on the best stuff to do, eat, see and buy in 45
countries around the world. Groupon uses collective buying
power to offer huge discounts and provide a win-win for
business and consumers, delivering more than 1,000 daily
deals globally. To subscribe for the best deals in your
city, visit http://www.groupon.com.
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