Comcast Business announced that it has teamed with Celona Inc. to provide Sonoma County Fairgrounds, the home to the renowned Sonoma County Fair, with an advanced private wireless network solution to enhance the fair experience and help improve back-of-house operations across the fairgrounds. For more than 84 years, the Sonoma County Fair has grown to become one of the most popular in the state, famous for its top-quality horse racing, stunning flower show, and constant innovations in family entertainment. After experiencing slow connectivity that resulted in a poor vendor and customer experience, the fairgrounds recognized the need to upgrade its network to support the tens of thousands of people that flood the property each year.

Enterprises, government agencies and venues of all types, can now benefit from private cellular networks for wireless performance demanded by today's applications, while enabling them to support their rapidly expanding ecosystem of connected devices. Offering extended wireless coverage, enhanced broadband speeds and capacity along with increased reliability and low latency, private wireless networks satisfy application requirements. Working with Sonoma County Fairgrounds, Comcast Business designed and deployed a dedicated private cellular wireless network that coupled Comcast CBRS spectrum Priority Access Licenses (PALs) with Celona's 5G LAN products and technology.

Comcast Business partnered closely with Celona on the private wireless deployment, leveraging its enterprise 5G LAN system that fully integrates 4G/5G core software, outdoor CBRS access points, and cloud-based orchestration and management within a unified platform. The combination of these technologies allows for fast and simplified deployment of private cellular networks with improved monitoring and management of the overall infrastructure. The private wireless network was used to support back-of house operations for the fairgrounds, including point of sale (PoS) systems for ticket purchases, parking, concessions and more.

This allowed the Fairgrounds to provide network reliability by using Comcast Business's dedicated spectrum, while delivering the wireless connectivity and bandwidth required for each application.