In a new stock market saga, shares in pet supply companies Chewy and Petco have rocketed, propelled by a simple dog meme posted by Keith Gill, aka 'Roaring Kitty'. Chewy, owned by Ryan Cohen, rose by as much as 40% and Petco by 15%, before falling back as quickly as they had climbed.

This bizarre situation reveals the excess liquidity flooding the market, allowing such anomalies to occur. Doolittle draws a parallel with the GameStop affair, highlighting a change in the atmosphere on the markets: the union of small shareholders against institutional investors is now giving way to questions about the legitimacy of these speculative movements.

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