LAS VEGAS, Jan. 10, 2012 /PRNewswire/ -- Striiv and consumer electronics retailer Best Buy (NYSE: BBY) today announced a partnership that brings the Striiv personal fitness device to Best Buy stores starting this month. After a successful online and TV launch last fall, Striiv is kicking off the new year with its first 'brick-and-mortar' retail partner. Striiv will be featured in Best Buy's new "Health and Fitness" sections in 43 Best Buy Connected Stores across America.

Like a 'personal trainer in your pocket,' Striiv makes fitness fun by motivating exercise through charity donations, games, and challenges - all powered by physical activity. Striiv debuts this week in Las Vegas Best Buy locations in conjunction with the Consumer Electronics Show. The product will launch in additional Best Buy stores nationwide this spring. Striiv is already available on BestBuy.com.

"With Striiv, we're making fitness fun and meaningful, and it's working. Each day, we see an increase in our users' total step count and minutes of activity logged," said David Wang, CEO and co-founder of Striiv. "By partnering with Best Buy and joining their connected Health and Fitness initiative, we can bring Striiv to an even broader audience and help shape this exploding category."

Best Buy's Connected Store is a reinvention of the store experience designed to inspire customers and help them realize the full potential of the Connected World through relevant connections, content, and service solutions. Customers can play with and compare devices, connections and content solutions to help them more easily connect with the services they need, the information they crave, the entertainment they desire, and the people they love.

"Striiv is at the forefront of the mobile health category and a perfect fit for our 'Health and Fitness' section in our Connected Stores," said Alan Smith, senior merchant for Health & Fitness at Best Buy. "Best Buy customers expect innovative technology products and solutions, and Striiv has the right blend of gaming, technology and fitness to motivate activity. Our customers are going to love it."

About the Device:
Small, convenient and designed to fit on a key chain, belt clip, or in your pocket, Striiv is always on and always tracking steps, distance, calories, minutes of activity, and even stairs. Key features include a Walkathon in your Pocket, where each step counts toward a donation to charity at no cost to the user; Activity-based games, where game progress is tied directly to physical activity; Personalized Challenges and Trophies, which are earned and based on real-world distances; and Stats and Graphs to track progress over time.

Striiv is available for $99.99. For a list of Best Buy store locations, please visit www.bestbuy.com.

About the Company:

Based in Redwood City, Striiv is comprised of a team of world-class game designers, artists, and cutting-edge technologists. Founded in 2010, the company focuses on integrating seamless game mechanics across everyday life activities and experiences and infuses these experiences with fun to motivate and inspire users to exercise. Their first product, Striiv, aims to start a movement around movement by taking active gaming outside the living room to encourage fitness.

For more information about the product, visit www.striiv.com. Find Striiv on YouTube, Facebook (www.striiv.com/facebook) or follow on Twitter @Striiv.

For Media Assets: http://www.striiv.com/aboutus/press/
For Video: http://www.youtube.com/watch?v=9veALcUtg0M

SOURCE Striiv