Azerion and Captify announced a new partnership that will accelerate buyers? access to audiences derived from open web search data, empowering brands with cookieless activation in France and Italy. Captify?s search-powered, cookieless audience solutions will add further depth to Azerion?s reach of 500m+ average monthly users.

Captify?s audiences are built on the onsite search dataset outside the walled gardens, providing real-time insights into consumer interests, mindsets, attitudes and intent. Buyers in France and Italy will continue to be able to access these audiences via curated deals in their favourite DSP, and now through Azerion's managed service offering as well. This is an extension of Azerion?s platform strategy to serve advertisers with the audiences they need and help European publishers create and monetise engaging content.

This partnership will also see Azerion onboard Captify?s existing sales operations in France and Italy, including responsibility for existing customers. Captify commercial operations and sales teams in France and Italy will move to Azerion as part of the agreement to support the growth of the business with new and existing client relationships and operational functions. Completion of the partnership is subject to a number of customary conditions.