Avery Dennison Corporate has partnered with Everledger to develop a traceability and provenance-tracking solution for the wine and spirits industry. The partnership will initially launch with Appellation Earth wines from Napa Valley by US-based wine négociant Wine Trade Network, combining Avery Dennison's intelligent labelling solutions with Everledger's blockchain-based platform. This allows customers to follow the journey of their wine from grape to bottle and provides confidence in authenticity.