Accenture has announced that Accenture Song, its division combining creativity and technology, has been chosen by Randstad NV (a structure billed as 'the world's largest talent company'), to transform Randstad's marketing using AI and create 'engaging and relevant' content for its customers and talent.

Accenture Song will thus help reposition the brand and establish consistency in local and global marketing communications. The creative content studio will use tools such as Adobe Firefly, Accenture says.

Randstad sees the collaboration as a way to effectively connect talent with employers, adapting to new technologies and labor market needs, the release says.


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