LUISS ENLABS Acceleration Program H1 2017 – Startup Spotlight: Big Profiles

The Batch Winter 2017 of LUISS ENLABS Acceleration Program has started. LVenture Group & LUISS ENLABS will present each startup who has entered it one by one in a 'Startup Spotlight'. Here's Big Profiles, a Customer Intelligence tool leveraging on data published on the web to provide companies with information

Websites and social networks contain rich data about people, but companies cannot access this information as their databases are offline while these data are online. At the same time, it is particularly important to guarantee users anonymity in the processing of their data. The solution to these needs is Big Profiles, a Customer Intelligence tool leveraging on data published on the web to provide companies with information.

The startup joined LUISS ENLABS Acceleration Program by ranking among the best of those participating in the pre-acceleration phase of Security Challenge, vertical program on cybersecurity launched by LVenture Group and Cisco in collaboration with InfoCert and NTT DATA.

Big Profiles identifies public online information about specific persons: it can profile a company's customers, empowering its consumer insights, while providing users with a greater degree of security by making their data on level and type of studies, job titles and occupation category, locations of birth and living, interests and passions anonymous. Big Profiles concerns about privacy anonymizing profiles and producing only aggregated analysis and predictions.

Big Profiles major strenght is the Identity Resolution algorithm, which identifies information belonging to a person scattered among social and web pages, and matches this person with a customer in a company's database. Big Profile provides large companies with analysis on consumers and behavior predictions, maximizing the companies' success in a number of enterprise tasks including not only market analysis and sales, but also others like for instance customer satisfaction and loyalty and fraud detection. Diario Innovazione

Find out more in the video-interview on Diario Innovazione (Italian Only)