Zee Entertainment Enterprises Limited : Zee Marathi and Zee Talkies tie up with Highway Authorities of Maharashtra for Traffic Safety Week from 1st Jan to 15th Jan

Business Press Release

Zee Marathi and Zee Talkies tie up with Highway Authorities of Maharashtra for Traffic Safety Week from 1st Jan to 15th Jan

After Zee Marathi's successful integration of campaign with the Highway Authorities of Maharashtra State last year, this year as well Zee Talkies and Zee Marathi have another successful campaign via promoting their new film 'Zhakaas' and have themselves involved in the traffic safety week from 1st January 2012 to 15th January 2012.

Hoardings have been put up on Mumbai Pune Expressways,  NH4 (Mumbai - Pune), NH3 Mumbai - Nasik and other important highways of Maharashtra with the stars of the film Zhakaas and Zee Marathi endorsing safe driving habits, slogans have been used like 'Don't drink and drive', 'Use Helmet', 'No rash driving', 'Follow Signals and other Traffic Rules'

The campaign was further enhanced with the enthusiast team of Zee Marathi and artists of the film 'Zhakaas', who took a day out of their busy schedule to specially shoot a promo educating the viewers about importance of abiding safety rules. The team personally gifted the DVD of the shot promo to Home Minister R. R. Patil at the traffic week event held at Panvel on 5th January 2012. The promos featuring the stars of the film would be screened across cable networks and news channels across Maharashtra.

Apart from the film promotion this integration also helped Zee Talkies and Zee Marathi showcase that they care for such initiatives undertaken by the government and are ready to support and promote them to the best of their ability.