Radisson Hotel Group is entering the next phase of its comprehensive digital transformation to improve the guest experience with the introduction of digital keys, in partnership with Zaplox. In December 2022, Zaplox was selected as the technical partner providing digital keys to Radisson Hotel Group. As previously communicated, the agreement enables Radisson Hotel Group to utilize Zaplox middleware solution to roll out mobile keys across the portfolio, which at the time of signing consisted of 624 hotels representing approximately 125,000 hotel rooms across EMEA and APAC regions.

Zaplox's solution is built in as an integrated part of the Radisson Hotels award winning mobile application. Over the last four years, Radisson Hotel Group has cemented its position as a digital leader and pioneer in the industry with its digital transformation strategy, including the launch of the Radisson Hotels app, encompassing all brands and hotels as well as the Group's revamped loyalty program, Radisson Rewards. Now, the Group is digitalizing the guest experiences one step further with the launch of a mobile keys pilot project at its Radisson RED Brussels hotel, a digital minded hotel in the heart of Brussels and next to the European Parliament.

As of June 1, 2024 Radisson Rewards members booking directly with Radisson Hotels and using the Radisson Hotels App can unlock their hotel room as well as common spaces such as elevators or the fitness center with their mobile device next to a keycard. Thanks to the integration of Zaplox's software into the Radisson Hotels App, the issued keys are unique to each guest. The advanced encryption protocols further prevent any unauthorized access to the rooms and provides guests with a more convenient and secure experience.

With the launch of digital keys at the first hotel, Radisson Hotel Group will collect valuable insights in preparation for rolling it out further across the portfolio and guest touch points.