Yext, Inc. announced the addition of Michael Hartwig, as managing partner for Central Europe. As of January 1, 2017, Hartwig leads the new Berlin office, Yext’s base of operations for Germany, Austria, and Switzerland. Hartwig brings over 15 years of sales, marketing and, technology experience to the role, having served most recently as director for DACH and Central and Eastern Europe of Google’s Doubleclick, where he led the adtech business unit across 31 countries. Prior to Google, Hartwig was CEO of eprofessional. Apart from several resources in account management and business development, which the company has already in place in the Berlin office, Hartwig recruited a number of senior leaders who followed his call and will join him right from the start. They include: Christian Zingel as RVP of Enterprise Sales, formerly eBay’s Head of Sales for Fashion; before that, he built Zalando’s partner program. Stephan Damm as senior director of Enterprise Sales for the region; Damm most recently served as Client Partner and Member of the Management Board at MetaDesign. Arne Henne, former leader of several SMB programs at Facebook in EMEA, as Senior Director of Partner Sales for Central Europe. Thomas Staab, former COO of Publicis DigitasLBi Germany, as Senior Director, Agency.