Yappn Corp. has partnered with the British Fashion Council for London Fashion Week to continue the global launch of the new consumer worldwide media and social sharing platform, FotoYapp. FotoYapp works by providing brands, influencers and consumers with the ability to create their own media content, such as sharing images and 18-second videos as well as curate media from other users and content from major social media platforms in 67 languages.

Users can also apply tags and descriptions to their posts to pull in the social conversation happening around each social post from a variety of social networks based on the tag words in their own native language regardless of the originating language of the content. After a successful activation at Mercedes-Benz Fashion Week in New York City, FotoYapp is expanding its availability to designers, models and media outlets in London, introducing the concept of globalization of social media and online communication.