xReality Group Limited announced that in line with the growing market opportunity for both Virtual Reality (VR) and Augmented Reality (AR), it has appointed Will Beaumont as Global Sales Director. The Global Sales Director role was established in response to the rapidly growing commercial opportunities with Operator Tactical Solutions, the Company's Military and Law Enforcement virtual reality simulation business unit. The commercial pipeline has been developing across both domestic and international markets including government agencies, distributors and commercial defence contractors.

Will Beaumont is an experienced technology sales leader, having spent the last 16 years in sales leadership roles in SaaS businesses in the Data Platforms, IT Infrastructure and Enterprise technology segments. Notably, Will was instrumental in growing Avoka Technologies YoY revenues from a zero base to over $30m ARR. This ultimately lead to a $339m acquisition by an international listed technology company.

Before his technology career, Will served as an officer in the Australian Defence Force for 14 years in Infantry and Special Forces units and was also responsible for developing and running major procurement and capability plans for Special Forces. The appointment aligns with XRG's recent acceptance into the Commonwealth Government's "Team Defence Australia" delegation to showcase its products at ARMY-USA, the largest Army-focused conference and trade show in the United States in October 2022. Companies are selected to participate in Defence delegations based on their product offerings and proven track record in line with the domain or focus of each event.

The immediate priorities of the Global Sales Director role will be: Growing the international distributor network; Leading product demonstrations and trials to various state and federal agencies within Australia and Internationally across, Defence, State and Federal Law Enforcement Agencies. Ongoing development and execution of the "Go To Market" strategy and commercial sales pipeline. Representing the Company at Defence and Law Enforcement trade shows across Australia and the USA, including Land Forces (Australia), ARMY-USA, and I/ITSEC (USA), the world's largest military focused Training and Simulation event in Orlando, FL.