2021 Third Quarterly Report

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

新華文軒出版傳媒股份有限公司

XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD.

(A joint stock limited company incorporated in the People's Republic of China with limited liability)

(Stock Code: 811)

2021 THIRD QUARTERLY REPORT

The board (the "Board") of directors (the "Director(s)") of Xinhua Winshare Publishing and Media Co., Ltd.* (新華文軒出版傳媒股份有限公司) (the "Company") is pleased to announce

the unaudited results of the Company and its subsidiaries for the nine months ended 30 September 2021 (the "Third Quarterly Report"). This announcement is made pursuant to Rule 13.09(2) and Rule 13.10B of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Stock Exchange") and the Inside Information Provisions under Part XIVA of the Securities and Futures Ordinance (Cap. 571 of the Laws of Hong Kong).

1. IMPORTANT NOTICE

The Board, the supervisory committee, the Directors, the supervisors and senior management hereby warrant that the contents of the Third Quarterly Report are true, accurate and complete, and there are no false representations, misleading statements or material omissions, and jointly and severally accept legal responsibility therein.

Mr. Luo Yong, the head of the Company, Mr. Zhu Zaixiang, the person-in-charge of accounting affairs, and Ms. Wu Sufang, the person-in-charge of the accounting department, warrant the truthfulness, accuracy and completeness of the financial statements in the Third Quarterly Report.

The Third Quarterly Report of the Company is unaudited. The audit committee of the Company has reviewed the results of the Group for the nine months ended 30 September 2021.

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1. CORPORATE INFORMATION

1. Major accounting data and financial indicators

			Unit: Yuan	Currency: RMB
			From the
			beginning of
		Increase/decrease	the year to	Increase/decrease
		compared to	the end of the	compared to
		the corresponding	reporting period	the corresponding
	Reporting period	period of	(January -	period of
Item	(July - September)	the prior year (%)	September)	the prior year (%)
Operating income	2,396,836,367.56	12.94	7,058,417,420.20	23.21
Net profit attributable to shareholders of
the listed company	104,549,312.06	(41.33)	707,458,601.99	(6.73)
Net profit attributable to shareholders of
the listed company after deducting
non-recurring gain or loss	109,311,218.62	(38.18)	726,048,301.56	3.90
Net cash flow from operating activities	N/A	N/A	1,270,211,769.39	(4.37)
Basic earnings per share (RMB/share)	0.08	(41.33)	0.57	(6.73)
Diluted earnings per share (RMB/share)	N/A	N/A	N/A	N/A
Weighted average return on net assets (%)	0.99	Decreased by 0.89	6.80	Decreased by 1.20
		percentage point		percentage points
				Increase/decrease
	As at the end of the			compared to the end
	reporting period	As at the end of the prior year	of the prior year (%)
			(Audited)
Total assets	18,431,113,913.10		16,968,836,010.58	8.62
Owners' equity attributable to
shareholders of the listed company	10,544,546,356.54		10,136,844,480.57	4.02

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(II) Items and amounts of non-recurring profit or loss
	Unit: Yuan Currency: RMB
		Amount for
		the beginning of
		the year to
		the end of the
	Amount for the	reporting period
	reporting period	(January -
Item	(July - September)	September)
Profit or loss on disposal of non-current assets (including the write-off of the asset
impairment provision)	(27,749.32)	2,000,110.36
Government subsidies (except for government subsidies which are closely related
to the normal business operations of the Company and entitled in standard
amounts or quantities in conformity with the provisions of policies of the State)
attributable to profit or loss for the period	2,674,428.42	9,324,370.30
Profit or loss arising from changes in fair value of held-for-trading financial assets,
held-for-trading financial liabilities, and investment gains received from disposal
of held-for-trading financial assets, held-for-trading financial liabilities and
available-for-sale financial assets (except for those related to effective hedging
businesses under the normal business operations of the Company)	64,091.02	(8,002,171.55)
Other non-operating income and expenses apart from the above items	(7,498,597.65)	(20,815,880.35)
Less: Effect of income tax	2,902.82	529,489.66
Effect of minority interests (after tax)	(28,823.79)	566,638.67
Total	(4,761,906.56)	(18,589,699.57)

Explanation on non-recurring profit or loss items defined as recurring profit or loss items as illustrated in the Explanatory Announcement on Information Disclosure for Companies Offering Their Securities to the Public No. 1 - Non-recurring Profit or Loss:

The principal business of Winshare Investment Co., Ltd., which is a wholly-owned subsidiary of the Company, is investment holding. Its profits or losses from fair value changes from holding of financial assets at fair value through profit or loss are not recognized as non-recurring profit or loss; the losses from fair value changes for January to September 2021 amounted to RMB53,287,887.11.

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(III) Changes of and reasons for the major accounting data and financial indicators

	Percentage
Name of the item	increase/
decrease (%)
Net profit attributable to	(41.33)
shareholders of the listed company
(July-September)
Net profit attributable to	(38.18)
shareholders of the listed company
after deducting non-recurring
profit or loss (July-September)
Basic earnings per share (RMB/share)	(41.33)
(July-September)

Main reasons

The indicators for July to September 2021 decreased year-on-year was mainly due to the year-on-year increase in labor costs, promotion, logistics and other related expenses driven by sales growth; due to the effect of timing difference, the subsidy income from value-added tax rebates from July to September decreased as compared with the same period of the prior year (the accumulated revenue of the item from January to September remained at the same level as compared with the same period of the prior year); in addition, Winshare Investment Co., Ltd., a wholly-owned subsidiary of the Company, recorded a decrease in investment income of associates accounted for using the equity method from July to September as compared with the same period of the prior year.

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1. SHAREHOLDER INFORMATION
   Total number of shareholders of ordinary shares and shareholdings of the top ten shareholders as at 30 September 2021

					Unit: share
Total number of shareholders (shareholder) of ordinary shares as at 30 September 2021				21,624
	Shareholding of top ten shareholders	Number of	Pledged, marked or locked-up
	Nature of	Number of	Shareholding	restricted	Status of
Name of shareholder	shareholder	shares held	percentage (%)	shares held	shares	Number
Sichuan Xinhua Publishing and	State	660,366,525	53.52		Nil
Distribution Group Co., Ltd.*
(四川新華出版發行集團有限公司)	Overseas legal person	339,313,727	27.50		Unknown
Hong Kong Securities Clearing
Company Limited
Chengdu Hua Sheng (Group) Industry	Domestic non-state-	53,336,000	4.32		Nil
Co., Ltd.* (成都市華盛(集團)實業有限公司)	owned legal person
Sichuan Cultural Industry Investment	State-owned legal person	36,896,945	2.99		Nil
Group Co., Ltd.*
(四川文化產業投資集團有限責任公司)
Seafarer Capital Partner, LLC (Note 1)	Unknown	30,875,500	2.50		Unknown
Sichuan Daily Newspaper Group*	State-owned legal person	9,264,513	0.75		Nil
(四川日報報業集團)
Liaoning Bohong Investment Co., Ltd.*	State-owned legal person	6,485,160	0.53		Nil
(遼寧博鴻投資有限公司) (Note 2)
YUM FUNG KING	Unknown	2,000,000	0.16		Unknown
Vanguard Investment Australia Ltd. -	Unknown	1,796,153	0.15		Nil
Vanguard Emerging Market Stock Index
Fund (Exchange)
Yang Ping	Domestic natural person	830,029	0.07		Nil

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