Xebra Brands Ltd. ("Xebra" or the "Company") and ICAN Ventures ("ICAN") are announced the next phase in their strategic collaboration, focusing on accelerating the formulation work for Xebra's Elements brand. This step marks a significant milestone in their joint efforts to bring cutting-edge cannabis products to the Mexican market, leveraging ICAN's specialized formulation lab, pharmacist team and import licences. The focus of this collaboration is to harness ICAN's specialized capabilities to refine and perfect the formulations for Element brand products.

This includes: Precision Formulation: Utilizing advanced techniques to ensure consistent and precise dosages in every product. This involves sophisticated equipment for measuring and mixing ingredients to achieve exact concentrations of active compounds like CBD, ensuring each product delivers a consistent experience. Bioavailability Enhancement: Developing formulations that maximize the absorption and effectiveness of active ingredients.

ICAN employs advanced delivery systems such as nanoemulsions and liposomal encapsulation to increase the bioavailability of CBD, ensuring that the active compounds are more easily absorbed by the body and providing faster and more effective relief. Safety and Stability: Conducting rigorous testing to ensure product stability and safety over time. This includes stress testing under various environmental conditions to guarantee that the products maintain their potency and safety throughout their shelf life.

ICAN's laboratories perform comprehensive microbial, heavy metal, and pesticide testing to meet the highest safety standards. Customized Solutions for Strategic Partners & Global Brands: Creating tailored formulations to meet the specific needs and preferences of different consumer segments. This involves developing specialized products for various demographics and use cases, such as: Athletes: Formulating high-CBD products designed to aid in muscle recovery and reduce inflammation, featuring added ingredients like arnica or menthol for enhanced benefits.

Relaxation and Sleep: Developing CBD products infused with calming botanicals such as chamomile and lavender to promote relaxation and improve sleep quality. Skincare: Crafting topical CBD formulations enriched with antioxidants and moisturizing agents to target skin issues such as dryness, inflammation, and acne. Pet Products: Designing CBD-infused products for pets, addressing specific conditions such as anxiety, pain, and digestive issues, with flavors appealing to animals.

Consumer Experience Optimization: Enhancing the overall consumer experience through thoughtful product design and packaging. This includes easy-to-use delivery methods like tinctures, capsules, and topical creams, as well as clear labeling and dosing instructions to ensure consumers have a seamless and enjoyable experience.