Joins as Managing Director, EAME Consumer Marketing
Practice
Seasoned, Award-Winning European Consumer Marketing
Specialist Takes on Prominent Regional Role
LONDON - Ogilvy Public Relations (Ogilvy PR), announced today
that Michael Frohlich has been appointed to the newly-created
role of Managing Director, EAME Consumer Marketing practice.
Reporting to Stuart Smith, Frohlich brings more than 17 years
expertise in building effective and award-winning consumer
marketing campaigns for his clients.
Frohlich joins from the Bell Pottinger Group (part of Chime
plc). He led multinational campaigns for some of the
world's leading brands and public figures and has worked
across a range of PR and marketing disciplines and businesses
including: brand strategy and planning; health; political
campaigning; consumer; corporate; tech; marketing
services.
Stuart Smith, CEO of the EAME region said:
"We've had a great 2011 and we are investing further
in the business. Michael is a formidable consumer strategist
and astute business leader whose experience, international
outlook and energy extends our ability to offer truly global,
creative and integrated solutions for brands and businesses.
He has led teams to win some of the top awards in the world
for creative work and I am confident he will bolster an
already flourishing EAME consumer team."
In his new role, Frohlich will work closely with the consumer
practices in other offices throughout EAME to drive business
development and contribute across practices in the areas of
strategy and creative development. During his time at Chime
plc, Frohlich was founder of Resonate Communications, which
was named as one of the Best PR Agencies in the UK by
Marketing Magazine. He co-founded a joint venture between
Resonate Communications and VCCP advertising agency, focusing
on 'social communications'.
Frohlich has won and led teams to win, numerous industry
awards (including: Gold at Cannes Lions Festival; UK PR Week
Award; Media Guardian Campaign of the Year) and served as a
judge at the 2010 Cannes PR Lions Festival. He was also
recognised as one of the top 3 "Most Promising Young UK
Business Leaders" in the Daily Telegraph Awards, named
to the PRWeek Power Book from 2007-2011 and sits on the
Public Relations Consultancy Association PR Council.
About his appointment, Michael said:
"Given all the changes in our industry as communications
and marketing channels continue to converge, there is nowhere
I'd rather practice creative, edgy campaigns for brands
than an integrated communications firm full of smart people
which is enjoying great growth and winning awards. I look
forward to working with the network of entrepreneurial and
innovative professionals. "
Frohlich will join Ogilvy PR in February 2012, further
strengthening Ogilvy PR's EAME leadership team which also
includes Sandra Saias, recently transferred from Ogilvy
PR's Chicago office as MD Strategy + Planning EAME, and
Kaitlyn Wilkins who leads the EAME 360o Digital Influence
team. He graduated from Manchester University with a bachelor
of arts.
Notes to Editors
Ogilvy PR's EAME network is growing rapidly and now
includes 45 offices and affiliates. In 2011, Ogilvy PR's
EAME region took home six European SABRE Awards and in the UK
won the PRWeek Award in the City & Corporate category. Recent
client roster additions included BP, Grohe, The Government of
Mexico and Zebra.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global,
multi-disciplinary communications leader operating in more
than 80 offices across six continents. In 2011, Ogilvy won
more Cannes PR Lions than any other agency worldwide, was
named Global Digital/Social Consultancy of the Year by the
Holmes Report, won Specialist Agency of the Year in Asia
Pacific (Campaign Asia), and won the WPP global, top award
(WPPed Cream, Crème de la Crème) for the fourth time in five
years. Ogilvy PR integrates deeply with all Ogilvy & Mather
disciplines (advertising, direct marketing, activation,
promotional, digital and entertainment) through the
proprietary Ogilvy Fusion™ approach to delivering
comprehensive, business solutions through content creation,
community building, and communications with measurable
results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP
company (NASDAQ: WPPGY), one of the world's largest
communications services groups. For more information, visit
our Web site at .
For further information please contact:
Rachel Singleton
+44 20 7309 1019
rachel.singleton@uk.ogilvypr.com
Eleni Kanellas
+44 207 309 1287
eleni.kanellas@uk.ogilvypr.com
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