Wolverine World Wide, Inc. announced the appointment of Matt Blonder as its new President, Global eCommerce. Blonder will report to Brendan Hoffman, Wolverine Worldwide's President. Most recently, he was Global Head of Digital at Reebok, a division of Adidas, where he transformed the brand's digital strategy, led a complete refresh of Reebok.com, revamped the digital consumer experience, and introduced a new global loyalty program.