Pizza Factory has expanded its California footprint with the opening of a restaurant in Riverside. The pizzeria is owned by multi-brand operators Larry Yanez and Jesus Martinez, according to a press release.

The Riverside unit is the first of five Pizza Factory locations Yanez and Martinez plan to open. The duo also operates 20 Wingstop locations throughout Southern California under their restaurant development group Fres Up Restaurants, with their 21st WIngstop set to open next month.

The Pizza Factory was built in the Orangecrest neighborhood of Riverside.

"We invested in Pizza Factory for many reasons but primarily because people love the quality food and culture of the brand," Yanez said in the press release. "Pizza Factory has entered a league of its own within the pizza industry and has established such a huge presence in California that we're excited to be building on with our new location in Orangecrest. We're very familiar with the restaurant scene in southern California with our existing restaurants and know that our new pizzeria will have the same success."

The Orangecrest opening in the first of the year for Pizza Factory. The brand welcomed 20 new franchise agreements in 2022.

"Pizza Factory has grown over the years because of our dedicated fans and most recently with seasoned franchisees like Larry and Jesus," MJ Riva, CEO of Pizza Factory, said in the release. "They have both experience in running successful restaurants and a love for the Pizza Factory brand, which we value in our owners. We know that their excitement for our brand and the joy our food brings to our customers is going to make their new Orangecrest location a success, and our team is looking forward to continuing to grow alongside them."

Pizza Factory operates more than 100 units.

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