Wincanton have announced the details of a new strategic partnership. This move is part of Wincanton's recently announced eFulfilment service, which includes partnerships with a number of innovative British technology companies. Virtualstock provides a range of digital supply chain and marketplace solutions, enabling retailers to easily and cost-effectively expand their online product range without the need to carry additional stock. Virtualstock's platform delivers integrated "Supplier to Consumer" (S2C) fulfilment functionality, allowing one retailer to sell another retailer or supplier's goods without ever having to stock or deliver them, driving significant opportunities for revenue growth, while protecting margins by mitigating the impact on operating costs. When allied with Wincanton's collaborative logistics capability, the two companies are able to rapidly transform a retailer's ability to quickly respond to an ever-changing market.