Where Food Comes From, Inc. announced the launch of BeefCARE™, the beef industry’s most comprehensive third-party verified sustainability program. The launch follows recognition of the new BeefCARE program by the US Roundtable for Sustainable Beef, the multi-stakeholder initiative developed to advance and support continuous improvement in sustainability in the US beef value chain. BeefCARE, the Company’s first ever sustainability offering for the beef industry, is a voluntary third-party program that verifies sustainability practices in beef production related to animal husbandry, environmental stewardship and people and community. More information on the program can be found at www.wfcfcare.com. The program is designed to support beef producers and processors in creating and continuously improving sustainable practices based on their particular circumstances as they relate to region, climate, natural resources, production style, workforce and community interaction.